Cypriot company won commercial battle with Apple
A press release states that in its decision issued by the EUIPO upheld an opinion issued earlier this year
Cyprus-based video game company Apella Games has won a major trade battle against tech giant Apple Inc., which the company says tried to block the startup from registering its name and logo with its Intellectual Property Office. European Union (EUIPO), arguing that the mark was visually, phonetically and conceptually similar to Apple's.
A press release states that in its decision issued on December 14, the EUIPO upheld an opinion issued earlier this year, rejecting the US multinational's claims that there was a likelihood of confusion between the two marks by the public, including associating Apella Games with the trademark of Apple.
The EUIPO stated that "the initial overall impression created by the marks, also taking into account their visual differences, was not capable of creating a sufficient similarity, which would confuse professional consumers"
Source: stockwatch.com.cy
Photo: stockwatch.com.cy
22 December 2023
